Spacebranding

  Jooyun Kim's  Spacebranding vol.37 "Space is not a 'need', but a 'desire'." <Lifestyle in pursuit of intangible consumption> Consumer lifestyles are moving from 'consumption of materials' to 'experience' such as travel and cultural life.  The popular term "small satisfaction" seeks happiness that can be felt in everyday life. 1) Through a survey of 314 women in their 20s and older, the response to the Chosun Ilbo's question, 'If you had to spend 1 million won, what would you do?' can clearly see the change in values ​​for consumption.  61.8% were "going on a trip," 22.6% were "cultural life such as performances," and 19.1% were "buying luxury bags or clothes." 2) Because travel is costly and time-consuming, visiting museums and performances has become a social megatrend.  Now, people value intangible 'experience' more than tangible consumption. National Museum of Modern and...

    Jooyun Kim's  Spacebranding vol.36 "We can experience not only the place in space but also what we are and what we can be." <The 'Meaning' of Space> The interior design declaration of the International Federation of Interior Architects (IFI) reveals the ‘meaning of space’ as follows.  IFI Interiors Declaration from www.ifiworld.org “It is human nature to not only use space, but to fill it with beauty and meaning.  A well-designed space goes beyond functional satisfaction and makes you feel the profound meaning contained in the space. Space is very important to us. This is because we can experience not only spatiality in that space, but also what we are and what we can be.  In a thoughtfully designed space, we learn, reflect, imagine, discover, and create. A great space is an integral part of a great creative culture, connecting people, ideas, and all realms of thought.” < Space Design is Time Design> 'Space 空簡' is a Chinese character. ...