Spacebranding

Jooyun Kim's  Spacebranding vol.09   "Space should be original of 'being vanguard' not just 'better'." <DDP Dongdaemun Design Plaza> A place in Seoul, South Korea, was listed as one of the ‘52 must-visit places in the world’ by the New York Times in 2015. It is Dongdaemun Design Plaza DDP. Similar to the controversy caused by the Eiffel Tower in Paris, DDP faced many objections during design selection and construction. Even after the opening of the DDP, there were many negative articles about the building. Provided by Seoul Design Foundation ⓒSeoul Design Foundation For me, born in the 1960s, Dongdaemun Stadium is remembered as ‘Dongdaemun Skating Rink’ and as ‘Dongdaemun Baseball Stadium’ in high school. Historically, the site was renamed "Seoul Stadium" from "Byeolgi-gun Training Center" in the 1880s to "Gyeongseong Stadium" in the 1920s. The DDP was created in 2007 with the start of the International Design Competitio...

Jooyun Kim's  Spacebranding vol.07 "Simplicity is the art of transforming complexity into Clarity." <'Simplicity' is another name for clarity> There is a first impression that remains in our minds when we first visit an old city center in Europe like Paris. Its first impression makes visitors feel familiar with Europe and makes them want to visit again.  The impression is a simple urban landscape created by the same height of buildings and similar materials. The low-height simplicity, which is not overbearing, makes the city comfortable. The presence of small stores and cafes on the first floor naturally catches our eyes on the streets, where simplicity is the background. The calm simplicity, like a park, is a friendly impression of branding the city into space and space.  Common sense is the wisdom that everyone shares. It is a wise approach to space branding to use the memory that everyone has similarly as a common sense of design. Common sense is defined ...

Jooyun Kim's  Spacebranding vol.08  "Colors can stimulate and inspire our emotions and imagination when used in attractive and sensual ways." < ‘Lacoste x Polaroid Campaign’> Lacoste and Polaroid launched a collaboration collection of brightness and innocence on March 17, 2021, following the values ​​of color and the retro spirit of the two companies. "Lacoste x Polaroid Campaign" was held on the streets of Sinsa-dong, Seoul, South Korea until April 17, 2021. This street is called ‘Garosu-gil’ because there are about 160 ginkgo trees in a row. 144 trees were dressed in bright, vibrant colors and transformed into an immersive aesthetic space for pedestrians on the street. @Jooyun Kim There are small coffee shops and restaurants, Korea's first Apple Store, and clothing stores of famous designers. Due to the covid-19 crisis from the beginning of 2020, the street became less crowded, and in the end, many shops on the first floor were empty due to the burd...

Jooyun Kim's  Spacebranding vol.06  "The brand has now evolved beyond 'meaning' of success and 'meaning' of consumption to 'badge' which represents 'value' as a means of enjoying self-realization." <Brand_'Evolution'> It has become difficult to select products based on only functions or specifications in today's era where subjective needs and lifestyles are consumed beyond basic needs for survival. If the product is made good, it will be sold, but it is difficult to be chosen by customers just by quality. 1)   At this time, the brand appeared to create a differentiated value for the product. The historical etymology of the brand is the 'postmark' that represents the owner of a cattle-like animal. In modern times, it became a trademark, name, or famous brand. This is an era where products are being developed to extend and strengthen the success of the brand. As brand consumption spreads due to the products developed...