Spacebranding

    Jooyun Kim's  Spacebranding vol.40 "The most necessary conditions for creating a great space are the client's 'trust' and 'courage' in the designer." <'Good Space' is created with 'Faith and 'Courage'>  For the creation of a 'good space', the client's 'faith' and 'courage' are the most important necessary and sufficient conditions. Architectural journalist Koo Bon-joon said, "The building owner is more important than architects. It is the architect's job to design outstanding architecture, but it's more important to have an owner's perspective on how to choose such an architect." 1) A good space is created only through the understanding and consent of the owner. I have one wisdom that I have gained directly or indirectly by carrying out various projects and working as a chairman and director at domestic and foreign space design-related organizations. The most necessary cond...

  Jooyun Kim's  Spacebranding vol.39 “A ‘good space’ for space branding is a Dionysian emotional space.” < 'Space' = 'Symbol of meaning'> Human beings think through 'words,' says psychoanalyst Carl Gustav Jung. Visual images are also like words. ‘Positioning’ is a term used to describe the concept of positioning a company, product, or service in the most advantageous place in the mind of the customer. Marketing theorist Jack Trout, who first popularized it, says: “The word ‘word’ is like the trigger of a gun, which triggers the meaning buried in it.” 1) The spatial image we see is something that replaces something that can be accessed with a purpose, a 'symbol' of meaning. German psychologist Rudolf Arnheim reveals that a person's reaction to the figure and the psychological state can be judged only by a drawing of a curved, smooth figure or lightning-like sharp figure on paper. If the clumsy graffiti painting on paper is the same, it can b...

Jooyun Kim's  Spacebranding vol.38   "Space branding is to build an authentic value experience that can be assimilated through space." <'Space' = 'Experience of authenticity'> According to Richard Florida, author of <The Rise of the Creative Class> says, the new generation of creatives expects “more active, authentic and participatory experiences” in “places that are more authentic, friendly, and natural.” 1) In fact, not only the creative class, but all customers expect the authenticity of a company or business. For customers, sincerity has become an important decision-making criterion along with the quality of services or products. 2) The added value of the future business will be in how to assimilate customer values and corporate values to recognize authenticity and lead to 'value consumption'.  The connection, the interface, is 'space'. Customers, who are the subject of perception, evaluate the company through authentic exp...

  Jooyun Kim's  Spacebranding vol.37 "Space is not a 'need', but a 'desire'." <Lifestyle in pursuit of intangible consumption> Consumer lifestyles are moving from 'consumption of materials' to 'experience' such as travel and cultural life.  The popular term "small satisfaction" seeks happiness that can be felt in everyday life. 1) Through a survey of 314 women in their 20s and older, the response to the Chosun Ilbo's question, 'If you had to spend 1 million won, what would you do?' can clearly see the change in values ​​for consumption.  61.8% were "going on a trip," 22.6% were "cultural life such as performances," and 19.1% were "buying luxury bags or clothes." 2) Because travel is costly and time-consuming, visiting museums and performances has become a social megatrend.  Now, people value intangible 'experience' more than tangible consumption. National Museum of Modern and...

    Jooyun Kim's  Spacebranding vol.36 "We can experience not only the place in space but also what we are and what we can be." <The 'Meaning' of Space> The interior design declaration of the International Federation of Interior Architects (IFI) reveals the ‘meaning of space’ as follows.  IFI Interiors Declaration from www.ifiworld.org “It is human nature to not only use space, but to fill it with beauty and meaning.  A well-designed space goes beyond functional satisfaction and makes you feel the profound meaning contained in the space. Space is very important to us. This is because we can experience not only spatiality in that space, but also what we are and what we can be.  In a thoughtfully designed space, we learn, reflect, imagine, discover, and create. A great space is an integral part of a great creative culture, connecting people, ideas, and all realms of thought.” < Space Design is Time Design> 'Space 空簡' is a Chinese character. ...