The Wisdom of Courage and Trust for Space Branding
Jooyun Kim's Spacebranding vol.40 "The most necessary conditions for creating a great space are the client's 'trust' and 'courage' in the designer." <'Good Space' is created with 'Faith and 'Courage'> For the creation of a 'good space', the client's 'faith' and 'courage' are the most important necessary and sufficient conditions. Architectural journalist Koo Bon-joon said, "The building owner is more important than architects. It is the architect's job to design outstanding architecture, but it's more important to have an owner's perspective on how to choose such an architect." 1) A good space is created only through the understanding and consent of the owner. I have one wisdom that I have gained directly or indirectly by carrying out various projects and working as a chairman and director at domestic and foreign space design-related organizations. The most necessary cond...