Spacebranding

    Jooyun Kim's  Spacebranding vol.35 “To impress and empathize with a brand, spatial ‘attraction’ related to happiness is necessary.” <Space is 'Desire'> Space essentially has an aura. Although you can experience many things with digitally reproduced images without actually looking at them, there is a limit to experiencing space through images no matter how much you look at photos or listen to stories.  This is because space is experienced as an experience.  HOUSE VISION 2022 KOREA EXHIBITION ©Jooyun Kim We feel the "desire" to go someday when we hear a space-related story from someone or encounter a space through a magazine or broadcast. At the same time, he recalls the spaces he experienced in the past and opens up a pleasant imagination.  HOUSE VISION 2022 KOREA EXHIBITION ©Jooyun Kim  HOUSE VISION 2022 KOREA EXHIBITION ©Jooyun Kim Professor Kwang-Hyeon Kim says: “Architecture is not finished just by seeing it with your own eyes, but you have ...

  Jooyun Kim's  Spacebranding vol.34 "The living space can make the human brain healthy. Conversely, it can also make the brain decline." <Space is 'Inspiration Spur'> There is one interesting story where space has become a human inspiration.   The Salk Institute, designed by Louis Kahn (1901-1974), is considered the greatest architecture of the 20th century.  Dr. Jonas Salk (1994-1995), who founded a beautiful laboratory overlooking the Pacific Ocean, was convinced from his own experience that space affects people.  Salk Institute from https://www.salk.edu/about/ Dr. Salk is a person who has contributed greatly to overcoming human diseases by developing a polio vaccine. He stayed in a village called Assisi in central Italy for a short break when he fell into difficulties during vaccine development in the United States. However, while walking through St. Francis Cathedral in the midst of the sunlight and beautiful scenery there, he came up with an importa...