Spacebranding

    Jooyun Kim's  Spacebranding vol.33 "The atmosphere of space is a platform of customer experience." < Space is a platform of customer experience> Professor Bernd Schmitt of Columbia, famous for aesthetic marketing, said, “The sole purpose of marketing is to create a valuable customer experience, and that is a great business. Your customers will appreciate your efforts, become loyal customers of your business, and pay a high price." It emphasizes that planning an experience that attracts consumers' attention and appeals to emotions in a market-driven environment has become the core of business. 1)  'Mobi' by Sung Jang ©Jooyun Kim The spatial atmosphere is a platform of customer experience. Earlier, evolutionary psychology revealed that humans have a special reaction mechanism to the 'space' of their surroundings. The experience of space through the 'body' and the experience in space are powerful memories that cannot be forgotten. ...

    Jooyun Kim's  Spacebranding vol.32 "<The Experience Economy> defines experience as a commodity of memory in this era shifted from the age of consumption to the age of experience." <Philosophy and spatial experience> Philosophers' expressions of the human senses are very interesting. Goethe said, 'The hands want to see, the eyes want to caress.' Nietzsche said, 'Dancers have ears on their toes.' 1)  Some scientific research suggests that 'skin can distinguish a variety of colors'. In the way in which space is sensed, the sensory areas such as the sound and smell of a place occupy as important a part as the way in which it is viewed with the eyes. 2) This is because all our senses in the body are connected. We experience and consume space through our five senses. It's a synesthetic experience. We feel, smell, hear, and touch at the same time as we look. 3) The French philosopher Merleau Ponty said, "My perception is not...