Spacebranding

  Jooyun Kim's  Spacebranding vol.31 "Spatial 'experience' is imprinted in the brain. Good experiences will be remembered as pleasure, bad experiences will remain as bitter memories, and everyday and ordinary experiences will be easily forgotten." < An opportunity to build a brand impression 'space'> When we hear something unpleasant, it goes beyond hate to anger. Visual images are also language. The spatial image is also a language. The spatial image should be remembered as a positive image for people. The "experience" of space is imprinted on the brain. Here is the importance. Good experiences will be remembered as joy, bad experiences will remain as unpleasant memories, and mundane and ordinary experiences will be easily forgotten. If a company is resulting in an unpleasant experience for consumers in dealing with space, there should be an active and immediate response to improve the dimension of remembered consumer awareness. Space is r...

              Jooyun Kim's  Spacebranding vol.30 "A complex and cluttered space like white noise increases the concentration of work." <Office Space> If you look at the comparison of the world's 10 largest companies in 2006 and 2016 announced by the World Economic Forum, Microsoft was the only IT company in the energy, electricity/electronics, and finance industries in 2006. However, in 2016, the landscape changed significantly, and Apple, Google, Microsoft, Amazon, and Facebook were all occupied by IT or software groups from 1st to 5th place.  As of 2022, the topography has not changed significantly. The center of industrial guidance has changed from the manufacturing industry to the high-tech knowledge and information industry. Although individual imagination is not required for manufacturing-based system management, creativity and imagination of organizational members are fundamental and essential to the growth and operation of compa...