Spacebranding

            Jooyun Kim's  Spacebranding vol.29 "More than 90% of modern life takes place indoors. It is 'space' that directly affects life." <Education and space> In 1996, the BBC aired the documentary <The Language Master>, which dealt with a special French class for British university students.1) It was a five-day class conducted by American Michel Thomas for students at City and Islington College in London. He is a linguist fluent in 11 languages. He is famous for his own learning methodology on how humans learn languages.  <The Language Master> In this documentary, he verified his claim with students that language can be taught to anyone in a week without reading, writing, or homework. He is an allied spy and interrogator who survived in a German concentration camp and caught more than 2,000 Nazi war criminals after the war. Through his unique history, he knew empirically that uncertainty, a state of mind caused by ambiguity...

        Jooyun Kim's  Spacebranding vol.28 "Only differentiated spaces of experience survive in this era" <Nature: Pandemic era, aspiration for the environment reached its peak> Even before the advent of the pandemic era caused by COVID-19, the topic that shook the consumer market was 'environment'. Masks that were used to some extent because of fine dust were once difficult to purchase, so they had to be purchased on a fixed day. However, in terms of retail space and attracting customers, the two eras have come to show opposite aspects. Even in 2019, before the pandemic, customers flocked to indoor shopping centers and complex cultural spaces equipped with air purification facilities to avoid the external environment full of fine dust. Facilities exposed to the external environment, such as parks, are cut off from people's visits, and outdoor brands with this theme also face a crisis in which sales plummet. Hanam Starfield ©Roh Joonchul However, in jus...