Spacebranding

    Jooyun Kim's  Spacebranding vol.27 "An innovative platform for department stores, shopping centers, and offline retail spaces". <Why do we talk about retail space?> Philip Kotler, a Guru in marketing and a professor of international marketing at the Kellogg School of Marketing at Northwestern University, divides the retail market into four stages according to the trend of the times and paradigm in his book Retail 4.0.  The beginning of the flow was the emergence of department stores led by Le Bon Marché in Paris, in the 19th century, and this is defined as ‘retail 1.0’.  Archives du Bon Marché Rive Gauche, from edition.cnn.com,  https://edition.cnn.com/travel/article/le-bon-marche-paris-department-store/index.html  Opened in 1869, the Bon Marché Department Store is a space designed by Gustave Eiffel, who designed the eternal landmark of a city called Paris, the Eiffel Tower. So, how did this space bring about the ‘transaction cost innovation’ di...

    Jooyun Kim's  Spacebranding vol.26 "The retail space is more fascinating because it's hard to handle". <Why do we talk about retail space?> The 'hip place', where people visit, is mostly a retail space. Cafes and cultural complexes, which spring up every day at Yeonmujang-gil, Seongsu-dong and flagship stores near Dosan Park are all commercial spaces. As a matter of course, the retail space with free access always wants the public's attention and is often talked about because the space for giving or working is inevitably an exclusive space. However, it may not be just because of the intrinsic nature of the purpose that we explore and talk about retail space.  Illustrated by Roh Joonchul According to the NCREIF Property Index (NPI) announced by the NCRIEF of the United States, retail assets occupy the third-largest proportion after offices and apartments. However, including warehouses and logistics real estate related to the retail market makes r...