Spacebranding

      Jooyun Kim's  Spacebranding vol.21 " In a branded space, customers leave the brand as a trace in their minds." <National and urban branding through iconic architecture.> The impression of the brand space communicates with customers the value and vision of the brand as images and symbols. The impression is related to everything in the space, including the structure, texture, arrangement, color, music, temperature, scent, the atmosphere of the staff, language, etc., and everything that is impressive in the customer's mind through experience. 1) Countries and cities can also be newly impressive through the image of space as a brand. The UK is a country that recognized that early. At the Expo of the World Exhibition held in London for the first time in 1851, Britain introduced a transparent fair building called Crystal Palace. One light and the transparent architectural image showed off the status and technology of imperial Britain to the world. Si...

      Jooyun Kim's  Spacebranding vol.20 "For Generation M, luxury means a genuine experience in an unusual place." <Branding of designed customer experiences> Hotels are essentially spatial environment businesses. In the 1980s, Ian Schrager and Philippe Starck opened a new chapter in the hotel experience business with a shocking atmosphere and impression.  That's a 'boutique hotel' and a 'design hotel'.   Paramount Hotel, New York opened at 1990 ©Jooyun Kim Virginia Postral said that with the advent of boutique hotels, Starwood Hotels and Resorts Worldwide, a global hotel chain, has adopted a space branding strategy that "competes with design." 1)    The Hudson, New York opened in 1997 ©Jooyun Kim In other words, the paradigm of hotel business has changed from previous convenience-oriented to spatial experience-oriented. The hotel has come to provide a 'branded customer experience'. High-end hotels are intentionally preoccupi...

      Jooyun Kim's   Spacebranding vol.19 "Customers fill their lack of daily lives with play in space and assimilate with brands." <The customer senses and feels it first.> Dan Hill says that humans 'sense-feel-think-act'. People first ‘sense-feel’ before they ‘think-act’. If ‘thinking-acting’ is a rational human activity, ‘sensing-feeling’ is a sensory and emotional activity. 1)  In space, we intuitively 'sense-feel' something as a so-called look and feel.  One of the impressive scenes, commonly impressed by Apple stores around the world, is the transparent glass stairs.  New York 5th avenue Apple Store from  https://objectspacebuildingplace.wordpress.com/2015/08/20/5th-avenue-apple-store  <Apple Store's Key Impression Device> Surreal glass stairs clearly make you feel Apple's advanced technology and future orientation with one simple impression. We admire what can be very complicated is expressed so simply. Because ...

      Jooyun Kim's  Spacebranding vol.18 "The authentic space of a company becomes an important criterion for purchasing decisions along with product quality and service." <First, form-based functional value> As a functional aspect of space, a brand refers to the most essential and fundamental role that space can play to satisfy customers. A way to experience the meaning of aesthetic forms, symbolic expressions are accessibility, ease of use, convenience functions, the resulting space shape and facade differentiation, and style harmony. The best examples of pursuing value based on the form are Japanese Muji and Dr. Jart. MUJI embodies the corporate philosophy of 'this is enough' in a simple and calm way to present high-quality products. The impression of a functional, concise, and modest space is a great branding as a convenient function pursued by Muji.  MUJI Tokyo Ginza  from  https://design-anthology.com/story/muji-ginza  Dr. Jart tried...