Spacebranding

    Jooyun Kim's  Spacebranding vol.17 " The added value of the future business depends on how we convey the sincerity of the company by assimilating the customer's consciousness and corporate values." <Experience the value of sincerity.> Generation M has separate tastes of ‘substantiality’ and Generation Z ‘convenience’. 1)  Nevertheless, both Generation M and Z have something in common that they pursue fun, think freely, and hate privacy interference. They also like sincere experiences in natural places. 2) Corporate authenticity becomes an important criterion for purchasing decisions along with the quality of services or products more and more for customers. 3)  LUSH Store Customers seek spiritual and emotional abundance based on their awareness of the value of their lives. Value can be understood as being useful, being able to satisfy needs, and being judged desirable. The values that a company can deliver to its customers can be divided into four ca...

        Jooyun Kim's  Spacebranding vol.16 "Space is the optimal medium to convey corporate dreams and create an emotional aura, and even performs psychological, relational, and social functions." <The space is media.> Space is a channel through which customers can check what they want. 1) Space, as an optimal medium to convey the dream of a company and create an emotional aura, performs psychological, relational, and social functions as well. Historically, the domains that made the most use of space branding were religion and politics.  National Taichung Theater, Taichung, Taiwan, design by Toyo Ito ©Jooyun Kim  National Taichung Theater, Taichung, Taiwan, design by Toyo Ito ©Jooyun Kim  National Taichung Theater, Taichung, Taiwan, design by Toyo Ito ©Jooyun Kim <Space, religious media.> Religion and politics have delivered the powerful messages they need through space. The cathedral is essentially a space for worship, but the construction ...

      Jooyun Kim's  Spacebranding vol.15 “Space is like advertising in brand communication” <Aggressive space branding.> Prada, which succeeded in making an impression on the public with an unconventional and new brand image with the Prada Epic Center in New York in 2001, is expanding its aggressive space branding activities worldwide. In 2003, Swiss architects Herzog & de Meuron introduced their second Prada Epicenter as a future-oriented space image in Tokyo Aoyama.  Tokyo Prada Epicenter from  https://divisare.com/projects/336109-herzog-de-meuron-johannes-marburg-prada-aoyama   Tokyo Prada Epicenter from  https://retaildesignblog.net/2011/07/29/prada-store-by-herzog-de-meuron-tokyo/  Then, in 2004, Rem Koolhaas designed the third Prada Epicenter in LA. LA has concepts of 'artificiality and nature', 'individual and public', and 'luxury and openness'. All of these spaces are shocking and approached with new impressions.  LA Prada Epicenter f...

    Jooyun Kim's  Spacebranding vol.14 "Prada has imprinted on the public what 'Prada luxury' is with one marvelous space." <Guggenheim Museum to Prada flagship store.> In 2001, a spacebranding space was created in Soho, Manhattan, New York. 'New York Prada Epicenter' is a Prada flagship store. The author takes this space as the beginning of a true modern "spacebranding." 'New York Prada Epicenter', Soho, New York © Jooyun Kim Soho New York ©  Jooyun Kim Prada opened the Guggenheim Museum branch in Soho, which once led American art to the center of the world and was a leading art street, to the public as a flagship store. However, the store's approach was fundamentally different from before. It's a store that doesn't look like a store at all. Prada eliminated the area by drilling nearly half of the ground floor in Manhattan's Soho, where the price per floor area is high. The first floor and the basement are directly ...